The challenge from Nixon was to create a unique campaign around their women’s watch, the Clique, complete with photography, videography, and graphic design for webpages, POP cards, in store window signs and paid media.
Traditionally a “clique” is known as an exclusive group, so our team looked to challenge that notion by making an inclusive campaign—one that represented diversity. This became the genesis for the campaign slogan, “Made for We.” The campaign depicted an authentic and diverse group of friends, each with their own style and personality to show the versatility of Nixon's watches while delivering our message of unity.
After seeing the results of the campaign, Nixon has adopted the tagline, “Made for We” as their overarching women’s brand campaign and laddered back to it's inclusive message for all women’s creative content.
Julian Wilson is a professional surfer from Coolum Beach in Queensland, Australia. Julian was looking to create a personal brand that could encompass the multitude of projects he works on, while also creating partnership opportunities with his sponsors. For his logo we created a monogram of his initials using leaves that can be found from vegetation in his hometown. The brand has an overall style that is inspired by vintage surf illustrations and posters mixed with a modern action sports aesthetic.
Cameron Champ is a rising golf star with the name to back up his talent. For this logo we focused on creating a wordmark that owned his family name as a legacy while looking forward to what this young talent could accomplish. Known for hitting his driver at a remarkable 193 mph, the branding is also a reflection of the speed and power in which Cameron plays the game of golf.
The Coca Cola co. was looking to relaunch their Far Coast coffee brand for a new millennial consumer base. The product, focused on cold brew with beans sourced from different regions while also including tea. The challenge was to create a brand that could communicate a multiple regions and beverages while still telling a cohesive story.
The Barrilitos brand has been around since 1938 serving up traditional aguas frescas drinks inspired by Latin American flavors. With the new goal of bringing the beverage to a new larger audience, Barrilitos needed an updated eye-catching look that would give a nod to it's Latin American roots.
Big Sur International Marathon is a beloved race event and a once in lifetime experience with a built in fan base, so one might ask why this race series needed a new look. Our objective with creating an updated look was to reach a younger demographic, one that has become more and more involved in fitness events but was not showing up in large numbers to Big Sur races. The other objective was to create a look that was recognizable across their race series so that the audience could associate these events with each other and participate in more events across this series.
Ken Roczen is a German professional motocross and supercross racer. As Roczen’s popularity increased he was in need of a recognizable brand mark that would connect with his audience and give his fan base something to rally behind.
#albumremix for a classic album by no other than the great Kid Cudi . This album changed hip hop music forever and changed the lives of so many kids that needed to hear its message, including myself. Still one of the most influential albums of all time
#albumremix for the debut album and breakout performance from the very talented sza
2017 had some legends return to the music scene with some new releases. This one from OutKast’s Big Boi for my #albumremix
Padi has long been the leader in the diving industry and with My Padi club they looked to push the industry even further by launching a new social network for divers. The following campaign was created to stir excitement around the launch and reflect the new technological advancements that would result.
NWA will forever go down in history as the Hip Hop group that changed it all. This poster was originally created as a tribute to the group and the breakout movie then later purchased by Dr Dre's team in preparation for the promotion of his new album "Compton".
These artist portraits are part of an experimental series of illustrations designed to convey the emotion and essence of a musical artist through the combination of illustrative elements with preexisting professional photography.
With the release of the Maverick X3, Can-Am pushed the limits of what a sport side-by-side could do. While the rest of the market was focused on features and benefits of a product, Wasserman stepped in to create a campaign to set the Maverick X3 apart in a highly competitive market. Through inspired storytelling, strategic initiatives and compelling content, we successfully positioned the vehicle as lifestyle that stood out against its peers. By leveraging outward-facing platforms such as social, digital, print and retail, we invited the consumer to imagine a life off-road, designed to travel farther and climb higher.
Verizon's partnership with the NFL included interactive fan experiences located at NFL stadiums around the country. These graphics were created as part of this Verizon branded experience.
APRIL 13, 2016 Kobe Bean Bryant played his last NBA basketball game and gave the world a show to remember in the greatest send off of all time. Growing up in the city of Los Angeles, Kobe was the biggest sports idol of my generation and the impact he made on basketball fans, the city, and the league will be forever felt. The day of his last game I put together this hand type piece as my personal goodbye to a legend.
Using my travels as inspiration, I've tasked myself with coming up with a custom hand type designs for the cities I have visited.